Inked Sports is a start-up helping collegiate athletes achieve name, image, and likeness (NIL) success through branding opportunities in anticipation of forthcoming NCAA legislation. This new legislation will allow college athletes to profit off their NIL. Our team created a dashboard for our sponsor to provide insights to potential brand partners looking to work with college athletes. The dashboard includes information such as audience location, reach, and impressions for both athletes and custom campaigns. The resulting dashboard contributes to the start-up’s larger effort to help collegiate athletes generate well-deserved income.