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Logos & Brand Guidelines

Guidelines

The iSchool logo may only be used by groups affiliated with the University, such as student groups or for alumni events. It may be used on posters, signage, banners, web pages and event materials. Any use on merchandise must receive prior approval from the iSchool communications department.

While not mandatory (except for merchandise), it is recommended that use of the logo for any major public or student activity be reviewed by the iSchool graphic designer.

Logo Variations

Primary	Secondary	Symbol only*

*UW Information School should be mentioned if this logo is used

Download the iSchool Logo Art Pack for .jpg, .psd and .eps versions of our logos to use for print and web.

Spacing

Minimum clear space around the logo is at least the height of the ‘I’ in Information

Unacceptable Logo Treatments

Do not tilt	Do not fill with pattern or images	Do not put logo behind or on top of text

Do not put text around logo	Do not stretch or squish	Do not add elements