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University of Washington

University of Washington Information School

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    • About Us The iSchool is home to innovators and leaders who make information work
    • Diversity We are committed to building an inclusive community
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Logos & Brand Guidelines

  1. The School
  2. About Us
  3. Logos & Brand Guidelines

The iSchool logo may only be used by groups affiliated with the University, such as student groups or for alumni events. It may be used on posters, signage, banners, web pages and event materials. Student groups must adhere to the UW trademarks & licensing guidance (note: the iSchool's logos are considered "university marks" and must be treated exactly the same as the Block W and other UW logos). Any use of the iSchool's name and/or logos on merchandise or by parties outside the UW must receive prior approval from the iSchool communications department.

While not mandatory (except for merchandise), it is recommended that use of the logo for any major public or student activity be reviewed by an iSchool communication staff member.

Logo Variations

Primary

Secondary

Symbol only*

ilogo

vertical iSchool logoiSchool logo symbol

*UW Information School should be mentioned if this logo is used

Download the iSchool Logo Art Pack for .jpg, .png, .svg, .ai and .eps versions of our logos to use for print and web. 

Spacing

Minimum clear space around the logo is at least the height of the ‘I’ in Information

logo

Unacceptable Logo Treatments

Do not tiltDo not fill with pattern or imagesDo not put logo behind or on top of text
tilted logologo tie dyelogo over text
Do not put text around logoDo not stretch or squishDo not add elements
logo with a circle of wordslogo elements added

Research Center Logos

  • Technology & Social Change Group: Primary | Secondary
  • Center for an Informed Public: Logo pack

More Information

  • UW brand guidelines and main University Logo Art Pack
  • UW color palette
  • iSchool PowerPoint presentation template (4x3 aspect ratio)
  • iSchool PowerPoint presentation template (16x9)

Contact Information

Doug Parry
Assistant Director for Content
parrydo@uw.edu

 

Resources:

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News

25 years in, Information School is more essential than ever

Tuesday, October 14, 2025
Twenty-five years ago, there were no smartphones or social media. Most of us had dial-up internet. We went to Blockbuster when we wanted to rent movies and read newspapers when we wanted to stay informed. Artificial intelligence was the...
Read more
A photo of Cynthia Leitich Smith and images of two of her books, "Jingle Dancer" and "Sisters of the Neversea."

Cynthia Leitich Smith to share insights on Indigenous stories

Wednesday, October 8, 2025
Children's and young adult book author Cynthia Leitich Smith writes stories that center Indigenous youth as heroes. Her storytelling draws inspiration from moments and experiences she’s had in her own life.“I didn't really think of it...
Read more

Events

Oct 22
 
12:30-1:30PM

Level-Up Your LinkedIn

Mary Gates Hall 224
Oct 22
 
4:30-5:30PM

IUGA Fall 2025 Town Hall

Zoom/Online
Oct 23
 
1:00-2:00PM

Informatics Group Advising: Graduation Application Process Explained

MGH 430
Oct 23
 
5:30-6:30PM

MLIS Career Exploration through Professional Associations

Virtual
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