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University of Washington

University of Washington Information School

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    • About Us The iSchool is home to innovators and leaders who make information work
    • Diversity We are committed to building an inclusive community
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Logos & Brand Guidelines

  1. The School
  2. About Us
  3. Logos & Brand Guidelines

The iSchool logo may only be used by groups affiliated with the University, such as student groups or for alumni events. It may be used on posters, signage, banners, web pages and event materials. Student groups must adhere to the UW trademarks & licensing guidance (note: the iSchool's logos are considered "university marks" and must be treated exactly the same as the Block W and other UW logos). Any use of the iSchool's name and/or logos on merchandise or by parties outside the UW must receive prior approval from the iSchool communications department.

While not mandatory (except for merchandise), it is recommended that use of the logo for any major public or student activity be reviewed by an iSchool communication staff member.

Logo Variations

Primary

Secondary

Symbol only*

ilogo

vertical iSchool logoiSchool logo symbol

*UW Information School should be mentioned if this logo is used

Download the iSchool Logo Art Pack for .jpg, .png, .svg, .ai and .eps versions of our logos to use for print and web. 

Spacing

Minimum clear space around the logo is at least the height of the ‘I’ in Information

logo

Unacceptable Logo Treatments

Do not tiltDo not fill with pattern or imagesDo not put logo behind or on top of text
tilted logologo tie dyelogo over text
Do not put text around logoDo not stretch or squishDo not add elements
logo with a circle of wordslogo elements added

Research Center Logos

  • Technology & Social Change Group: Primary | Secondary
  • Center for an Informed Public: Logo pack

More Information

  • UW brand guidelines and main University Logo Art Pack
  • UW color palette
  • iSchool PowerPoint presentation template (4x3 aspect ratio)
  • iSchool PowerPoint presentation template (16x9)

Contact Information

Doug Parry
Assistant Director for Content
parrydo@uw.edu

 

Resources:

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News

Ndeye Diop shows her poster to a visitor

22 Informatics students show their work at research symposium

Wednesday, June 4, 2025
Twenty-two Informatics students showcased their research at the 2025 Undergraduate Research Symposium. Held on May 16, the event – titled “Take Flight!” -- featured five poster sessions, three oral presentation...
Read more
Kathryn Perry Bolin

MLIS Capstone showcases a lesser-known part of U.S. history

Friday, May 30, 2025
The words “concentration camp” bring about disturbing images and evoke an emotional response. When people think of concentration camps, their minds are likely to turn to the Nazi extermination camps of World War II. However, many...
Read more

Events

Jun 6
 
12:00-1:00PM

MLIS Last Chance Q&A

Zoom / Online
Jun 7
 
12:00-2:30PM

Information School Convocation Ceremony

Alaska Airlines Arena at Hec Edmundson Pavilion
Jun 10
 
5:00-6:00PM

Shaping the Future with an MS in Information Management: Alumni Panel & Insights

Virtual / Zoom
Jun 10
 
7:00-7:45PM

iSchool Read-Alongs Series: June

Online
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Seattle, WA 98195-2840
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