iSchool Capstone

Adticipate

Project tags:

content strategy & seo

data science & visualization

social media

Project poster

Successful marketing strategies can be expensive and elusive for startups running on limited personnel and budget. Mistargeted ad campaigns often result in failure, wasting time and resources. Adticipate offers startups a marketing workflow and Facebook ad campaign algorithm combined with machine learning that guarantees predictable results with minimal effort.

Project participants:

Trevor Bruecher

Informatics

Jason Kinsfather

Informatics

Tammy Yu

Informatics