Washington Trails Association (WTA) is a non-profit organization that promotes and preserves hiking trails within Washington State, ensuring they are well-maintained and accessible. The staff at WTA utilizes a digital asset management system, Image Relay, to store images used for media development. WTA staff are frustrated with the inefficiencies of existing, non-standardized workflows throughout Image Relay. Collaborating closely with WTA leadership, we have analyzed existing processes and developed new training documentation to optimize WTA’s usage of Image Relay. Our project ultimately aims to enable WTA to focus on storytelling and public lands advocacy by reducing time spent on menial tasks.