The Instructional Materials Center (IMC) is a collection of resources designed to assist pre-service educators as they develop into effective teachers who generate positive change for schools. As a result of competing priorities through a global pandemic, the IMC has been underused from a lack of awareness of its existence. This project shares the creation of a marketing plan through stakeholder interviews and research of traditional marketing strategies critically applied to academic settings. The plan will guide staff of the IMC in communicating the value of the center through authentic storytelling while prioritizing success of organizational goals, sustainability, and longevity.