iSchool Capstone

Improving Information Architecture for Starbucks Beverage Recipe Cards

Project tags:

content & digital asset management

information architecture

information behavior & user research

Project poster

As Starbucks increases its drink lineup, with currently over 90 beverages, beverage recipe cards have become increasingly important learning and reference materials. We worked with Starbucks stakeholders and baristas to explore how beverage recipe cards are used across physical and digital platforms. We created information architecture and standardization recommendations, metadata, content models, and dictionaries to steer recipe card sharing and development. By standardizing the content and organization of recipe cards, we improve the barista learning experience and move towards making beverage recipe and preparation information interoperable data resources to empower other business activities, such as supply ordering and efficiency studies.

Project participants:

Kylie Snyder

MLIS

Emmaline Cotter

MLIS