The Woodmark Group is a not-for-profit organization that links children’s hospitals across the United States and Canada. They provide a platform called the Woodmark Exchange to manage communication and resources with over 2,000 fundraisers across 26 hospitals. Through an iterative user-centered design process, we built features such as email integration, user engagement, search optimization, and a master library to empower fundraisers to do their best work. The new platform enables fundraisers to discover, share, and implement best practices to ensure resources are used effectively and efficiently to lead the development of philanthropy, to improve the health of children everywhere.