Social media has drastically changed the way that business communicate with customers. Leveraging social media is especially important for small businesses with limited time and financial resources. BrandInk is a platform that allows businesses to understand their online posts from the customer perspective, before posting. By fine tuning content before publishing, businesses are able to achieve optimal results with social media marketing. BrandInk also makes managing different marketing channels easy, and allows the user to publish across multiple social channels. It also offers a powerful API, allowed for the service to be integrated into other platforms.