Many of us have been hooked to playing video games for over 10 years now, secretly wishing to make money of our talent to understand the game play. Our sponsor Unikrn provides a platform for eSports enthusiasts to gather insights, play and bet on popular games like League of Legends, Counter-Strike and more. Our market research suggests that users have difficulty comprehending how eSports betting works and tend to bounce off their website. To address this problem, we made it our mission to redesign Unikrn’s web experience. Through extensive user interviews, competitive analysis and user stories, we designed new interactive UI and workflow that delight users and help make informed gaming decisions. Our tests have shown higher engagement rates with the new UX. Once implemented, the new experience will be more user-friendly and trustworthy; targeting an audience of 600,000 users who will together wager around $85 Million in 2016.