The IAL Database is a storage and retrieval system for identifying the leadership (head coaches, university presidents, etc.) and institutional movement patterns of Division I Football Bowl Subdivision (FBS) programs. Using this application, IAL researchers will be able to evaluate the average term and turnover of the leadership of FBS programs, providing UW and other institutions the opportunity to make informed decisions on future contracts. This system provides a lens for institutions, as well as the public, to begin to understand what has grown into a multi-billion dollar industry. Our team took the previously disjointed processes that included paper based records and spreadsheets, and centralized everything into one database with an intuitive web-interface. This web-application now allows the IAL staff to easily manipulate data and generate custom visualizations and reports to further their understanding of the phenomena known as the coaching carousel.