The iSchool logo may only be used by groups affiliated with the University, such as student groups or for alumni events. It may be used on posters, signage, banners, web pages and event materials. Student groups must adhere to the UW trademarks & licensing guidance (note: the iSchool's logos are considered "university marks" and must be treated exactly the same as the Block W and other UW logos). Any use of the iSchool's name and/or logos on merchandise or by parties outside the UW must receive prior approval from the iSchool communications department.

While not mandatory (except for merchandise), it is recommended that use of the logo for any major public or student activity be reviewed by an iSchool communication staff member.

Logo Variations

Primary	Secondary	Symbol only*

*UW Information School should be mentioned if this logo is used

Download the iSchool Logo Art Pack for .jpg, .png, .svg, .ai and .eps versions of our logos to use for print and web. 

Spacing

Minimum clear space around the logo is at least the height of the ‘I’ in Information

Unacceptable Logo Treatments

Do not tilt	Do not fill with pattern or images	Do not put logo behind or on top of text
Do not put text around logo	Do not stretch or squish	Do not add elements

Research Center Logos

• Technology & Social Change Group: Primary | Secondary
• Center for an Informed Public: Logo pack

More Information

• UW brand guidelines and main University Logo Art Pack
• UW color palette
• iSchool PowerPoint presentation template (4x3 aspect ratio)
• iSchool PowerPoint presentation template (16x9)

Contact Information

Doug Parry
Assistant Director for Content
parrydo@uw.edu