Market maps groups companies providing similar services together for industry analysis. Its optimization addresses limitations of manual creation and user customization. Through NLP techniques including keyword extraction and topic modeling, we have achieved improved segmentation, better naming, enhanced brand-image and credibility. The project's results include automation of a cumbersome manual task and faster refresh, resulting in reduced latency and improved customer experience. By enabling customers to find companies in newer segments as a starting point for research, our project makes a significant difference in the lives of investors, entrepreneurs and stakeholders, empowering them with accurate, timely insights for better decision-making.