The information problem I addressed with my project was that POCLD did not have any centralized policies or guidelines for promotion of library events or social media presence. To combat this, I created social media guidelines, a brand book with logo and formatting information, and a PR Pack for quick reference on type of marketing for programs. This project will allow for each individual library in the district to take ownership of their own social media and program marketing. It will also provide consistency among POCLD's branding and communications allowing them to present a united identity to their community.