iSchool Capstone

Improving member engagement of a non-profit organization (Cascade Bicycle Club) through website redesign

Project tags:

business & systems analysis

community engagement & outreach

information architecture

Cascade Bicycle Club suffers from a disorganized website, thus burdening user experience and reducing revenue/donations. This website redesign project includes three aspects. First, creating functional requirements. Second, conducting an analysis of CMS platforms and third party plugins that are compatible with Salesforce; our recommended CMS platform is Drupal 9 and an Events and Membership Management solution from Advanced Communities, a Salesforce boutique consultancy. Third, redesigning the information architecture to improve navigation experience for users. This website redesign project aims to optimize user experience while suggesting the best CMS platform that serves its functionalities and reduces management costs.

Project participants:

Prerana Jaikumar

MSIM

Minjoo Kim

MSIM

Valerie Kim

MSIM

Shirley Cheung

MSIM