The Sno-King Amateur Hockey Association collects and stores tens of thousands of registration and donation data entries across seven different platforms each year. With their data storage not being centralized, accessing their data has become increasingly difficult as the organization has grown and more data continues to flow in. For our Capstone project, we were tasked with creating and filling a centralized database, and then making analyses based on that data. From the work we have done, our sponsor will be able to make their own analyses to make better marketing decisions for its adult and youth hockey programs.