iSchool Capstone

Root: Ethical and Sustainable Brand Rating Extension

Project tags:

community engagement & outreach

information behavior & user research

ux & interaction design

Project poster

The fashion industry is the second largest polluter in the world. A large contributor that many people buy into is fast fashion. We found that college students often participate in fast fashion due to practicality and lack of knowledge on the negative environmental and societal impacts. To raise awareness and encourage sustainable habits, we created a Google Chrome extension called Root that rates clothing brands based on their sustainable and ethical practices. Root also provides users suggestions for alternatives and more in-depth information on our ratings.

Project participants:

Alan Ngo

Informatics

Julianne Mendoza

Informatics

Simon Talusan

Informatics

Samuel Lee

Informatics