iSchool Capstone

Web Development of True Brands: Salsify Integration, Performance Assessment and Sub-brand Website Design

Project tags:

mobile or web development

Project poster

Our project focuses on providing web development solution to True Brand. True Brands is the leading designer and supplier of beverage lifestyle accessories worldwide, a perfect medium sized for-profit enterprise with startup mentality. Our solution focuses on web development. This web development project includes three aspects, data integration from NetSuite to Salsify, developing sub-brand website frontend framework using the page layout builder, and assess the performance of the current website using PageSpeed Insights and Chrome Devtools. This web development project aims to optimize the performance of True Brand website and drive more profit by focusing on long-term digital success.

Project participants:

Qianzhu Fan

MSIM

Yuqi Zheng

MLIS

Xiaohua Shi

MSIM