Microsoft Learn was designed to be a student-facing platform to help develop technical skills but the experience was targeted towards professionals. Our team collaborated with university students to re-architect the site and build a platform that was more enticing to their skill level. By customizing the platform to better fit their needs, our solution, Microsoft Encounter, alleviates the major pain points of the Learn platform and delivers all the key features students look for in a technical learning site. In turn, this will lead to brand loyalty and turn the students of today into their customers of tomorrow.