TuneBI: Mobile Marketing Visualization Fei Guo, Yanling Hu, Xiaojuan Wu, Jun Fan (Full-Time MSIM) Sophisticated marketers use TUNE BI (Business Intelligence) to extend their analytics capabilities without the traditional time, expenses, and risk of developing their own business intelligence platform. We worked with TUNE, one of the best mobile applications tracking company in the world, to develop and enhance the visualization experiences of the new TUNE BI services. The new TUNE BI dashboards consist of many Key Performance Indicators such as Return on Investment per Ad campaign and publisher, Average Revenue Per User and Cost of New User Acquisition, and many more. TUNE BI dashboards take out the hassle of understanding analytics, and help marketers and executives to focus on making quick and effective decisions.