In 2023, Riley started a company that specializes in creating software solutions to help distribution businesses manage their pricing at scale and improve rates of customer retention. Riley reports: "We are called Pricesmith, and are slowly growing! We have four solutions so far related to price management and customer retention and are leaning heavily into the AI space. It has been an exciting journey with lots of great lessons learned! Would love to connect with other alumni that have started their own companies, or alumni that work for businesses that may benefit from one of our solutions."