iSchool Capstone

2013

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ASAP International Web Site & Branding Redesign

ASAP International LLC is a small logistics firm based in Texas and Mexico. It specializes in high-importance deliveries made by hand. Its website and branding had not been updated in more than five years. During that time span, the web underwent a slew of changes during which users began to eschew desktop devices for mobile ones. ASAP International’s old site didn’t reflect the firm’s credibility in handling essential transactions or the quick, lean image it sought to project. We assisted ASAP International in revamping its image to customers through branding and a website redesign which, for the first time, includes optimization for mobile devices. Through this rebranding and redesign, we crafted a more representative image and focused website that will drive future customers to contact and work with ASAP.
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Big History @ CERN

ChronoZoom, an online, digital media exploration tool provides a unique approach to digital aggregation; however, it also presents problems in how to effectively find, explore, and collocate information in a meaningful manner. Working with the archives at CERN (the European Organization for Particle Research) I created a domain analysis, resource retrieval, and organization system that created just such a timeline of the history of particle physics. It is an efficient user-centric system that explores digital documents, their influences, and interconnections in innovative ways. The process has demonstrated applications for digital archival management systems, semantic technologies, teaching methodology, academic publishing, and knowledge management.
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Big History on ChronoZoom

Visualizing the enormous timescales associated with cosmic events is problematic, especially when juxtaposed with the relatively short amount of time humanity has existed. Instructors of Big History, an interdisciplinary approach to understanding how the forces that shaped the universe relate to and drive modern events, are looking for ways to overcome this challenge. ChronoZoom, an online, open-source technology, seeks to address the issues associated with viewing massive timescales by allowing the creation of infinitely zoomable timelines. With sponsorship from Microsoft Research Connections, we created content within ChronoZoom describing events, data and discoveries relating to the history of energy and climate. This content is intended for use by the Big History class at Lakeside Upper School. Our project allows students to interact with Big History content in a fun, intuitive and informative way. Helping them to appreciate human history in the context of the larger events that shaped our universe.
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BlackRock

The eXtensible Business Reporting Language is the new standard for business reporting and all companies who file their information with the government must comply. We have created an application which serves as a layer of abstraction between XBRL filings and BlackRock employees who want to monitor their competitors, which originally required tedious and time consuming scanning through individual PDF documents for comparison. We have gathered XBRL filings from BlackRock’s competitors and aggregated them on a website. Our tool enables BlackRock employees to conduct detailed evaluations regarding how the fees of a BlackRock fund compare to a competitor such that they may make informed decisions to adjust their business strategy accordingly.
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BLAST! The Boeing Library Automated Statistics Tool

The Boeing Company Library was among the first corporate libraries to institute an online chat reference service, known as Ask-A-Librarian. The Boeing Library Automated Statistics Tool (BLAST!) is a custom-built, database-driven dashboard for displaying real-time, visualized metrics about the Ask-A-Librarian service. BLAST replaces error-prone data manipulation and inefficient, time-consuming data analysis with instantaneous, attractive graphs for quickly assessing operations. This business-intelligence tool utilizes the best, non-proprietary code libraries and standards, and was created especially by yours truly to be scalable to other library services. The countdown to performance optimization has begun: 3, 2, 1 … BLAST off!
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Books to Prisoners: Materials Assessment and Donation Requests

Books in prisons have proven to be beneficial for the economic and mental well-being of prisoners.  However, budgets for prison libraries in the United States have been drastically cut over the past decades, even as prison populations swell.  Books to Prisoners is a Seattle-based non-profit that provides free books to prisoners across the country; it operates on donated time, books, and money to fill the 1,200 requests sent every month.  Due to its limited resources, the organization has never created an inventory of book donations or prisoner requests to assess its own needs.  This project sampled and analyzed the content of donated books and prisoner letters.  This information was used to determine the most critical service gaps and contact appropriate publishers to solicit targeted book donations.  Books to Prisoners is now better prepared to request donations, write grants, and support a national population facing dire information shortages.
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Browse and Search in Academic Information Seeking: Heuristic (Expert) Evaluation of a Microsoft Academic Search Web Tool

“Fuzzy search publications” are academic works that hide behind a wall of vagueness, and researchers and students often find it difficult to search for them or evaluate the credibility of the content they found using search tools. This poster presents the Heuristic (Expert) Evaluation for a Microsoft Academic Search web tool that aims to help people find “Fuzzy search publications” through an integration of browse and search. In collaboration with my sponsor, I designed the evaluation process, organized a panel of student experts specialized in User Experience Research and Design, Information Architecture or HCI, and conducted evaluation to get the experts’ feedback on the prototype. My contribution will validate and inform the design decisions of Microsoft Research’s design process to provide better user experience for the customers and users.
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BucketList

It is common for people to have a bucket list, a list of goals they want to achieve before they die. Unfortunately, other than each individual’s personal drive, there is very little that truly encourages them to complete their goals. With the BucketList website, we aim to solve this issue by implementing three main features with the overall goal of encouraging users to check items off their bucket lists more frequently. First, BucketList provides an easy way to track, manage, and organize a user’s list, enabling users to rank their goals and even set completion dates. Second, the social aspect of BucketList allows friends to encourage each other by giving them an opportunity to connect, view similar goals, and complete those goals together. Finally, BucketList offers various limited-time deals and offers pertaining to users’ lists that can be claimed for just a fraction of a goal’s retail price. With BucketList, lifetime aspirations are closer than ever before.
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Canadian Environmental Health Atlas: Visualizing the Link Between Air Quality and Mortality

80% of the world’s population breathes air that is unhealthy. Airborne pollutants from human activities contribute to at least 7% of premature deaths worldwide, primarily from cardiovascular disease. Public awareness about these risks is remarkably limited. Despite efforts to disseminate data about air quality and decades of research correlating pollution and mortality, informational tools that demonstrate the relationship between air and health in an accessible, straightforward manner are scarce. The Canadian Environmental Health Atlas aims to educate and empower citizens and policy makers by revealing the links between environmental toxicants and diminished health. Our contribution to the Atlas is a data visualization that brings to life the relative risks to human health from polluted air. Using estimates of airborne particulate matter derived from satellite imagery, we join air quality measurements and mortality statistics in a geo-spatial format. Our goal is to present complex science through a comprehensible, interactive visual experience.
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Chess Scouter

Inexperienced chess players fixate on small sectors of the board and individual pieces. Visualization is one key to better perception and understanding of a chess game. We present Chess Scouter, a digital chess application that dynamically overlays visualizations onto the board that emphasize and clarify the overall state of the board, pieces, and the relationships between them. We speculate that by visually emphasizing these details, novice chess players will be able to more quickly and meaningfully interpret important threats, patterns, and opportunities, and make better moves. Initial response to Chess Scouter indicates that users enjoy playing with the visualizations and are encouraged to examine the board as a result of them. We will conduct further investigation with a qualitative study on novice chess players to determine the clarity and utility of the visualizations in Chess Scouter.