Alumni Relationship Management System: Engaging Communities
Our project consists of the development of a system that aims at helping the non-profit organization Seattle Tilth to keep in touch with students that have graduated from one of their programs. Until today, our sponsor did not have any formal way of contacting their alumni, and any communication that happened was merely informal.
Our research with current and former students showed that the best mix of media was e-mail, SMS and Facebook. We then built a communication system managed via Salesforce. Our sponsor will provide useful information through these channels on a regular basis for engaging alumni; structured surveys to gather information about the current status of the alumni will also be sent.