iSchool Capstone

2023

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Customer Onboarding Journey - Pill Club

Created an effective onboarding journey program in order to improve customers’ onboarding experience and reduce the Pill Club’s online platforms’ dropout rates. Conducted a market research study to understand the perspectives of users regarding online birth control and provide feedback on TPC’s current onboarding process. Proposed design changes to reduce information gaps that improved customer satisfaction, and conversion rates and retain existing customers. Close to half of our recommendations are in the pipeline and we estimate a 14-20% increase in user conversion rates, that would enable The Pill Club to make online birth control more user friendly.
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CyberDawgs: Uplifting Security Programs Through AI

Cybersecurity attacks are becoming increasingly complex, making it challenging for many Cybersecurity professionals to identify and respond to threats in a timely manner. Our sponsor, KPMG, aims to develop new cybersecurity tools that use machine learning (ML) and artificial intelligence (AI) to identify more risks and facilitate better risk-based decisions. CyberDawgs is an ML-based dashboard that helps identify suspicious user activity at scale by analyzing login patterns targeted by attackers across multiple features and entities. By analyzing large volumes of data quickly and providing real-time insights, CyberDawgs can enable cybersecurity professionals to respond to threats more effectively.
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Data Drivers

Government officials are currently searching for consumption-based greenhouse gas emissions analysis that is comprehensive, so that they can make educated carbon emission policy decisions for their city. Our sponsor, EcoDataLab, has created a Dashboard that allows city officials to understand their carbon emissions data through visualizations that would previously have been very complicated to comprehend. Our team transformed EcoDataLab’s platform by creating housing, transportation, and US data pages for their site that allow officials to make informed policy decisions in each respective area, while also making recommendations on their current platforms design and accessibility features.
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Data Forensics

Our project, Data Forensics, is part of our sponsor’s larger Data Afterlives project. The NSF asks researchers to make federally funded data available. We researched NSF awards to see if we could find data associated with these projects. Our findings demonstrate the challenges in finding data and how the accessibility of data varies depending on the NSF research area. We discuss the steps that we took in the course of our research, as well as why this research matters, particularly to information professionals and how national policy shapes the future of open research. We offer future avenues of research.
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Data-Driven Decision Making in Libraries

The PLA and ACRL launched Benchmark (librarybenchmark.org) in 2021, a tool for data-driven planning and advocacy in public and academic libraries. As Benchmark is a relatively new toolkit, this capstone project seeks to aid those library practitioners who might be unfamiliar with what it has to offer. Through web-based surveys, interviews, and document analysis, this project engages with library practitioners in various classifications to identify their data needs, develop use cases, and empower them to make data-driven decisions that advance DEI values.
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Designing Digital Play-Based Misinformation Activities

Children are increasingly exposed to unprecedented amounts of digital content, and by extension, digital misinformation, while lacking the knowledge and skills required to navigate misinformation in an increasingly digital world. This project helps to fill this critical gap by developing play-based digital exploration activities that librarians can leverage to build resilience to misinformation and foster information literacy in their communities. I designed and ran six co-design sessions with teens and two with kids to ideate activities in three areas: Artificial Intelligence, Social Media, and the Rabbit Hole Effect.
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Digital Addressing in Kenya: A DAI MVP

This case study focuses on non-standardized addresses in Kenya and their negative impact on delivery infrastructure. Through extensive research and stakeholder engagement workshops, our team developed a digital addressing minimal viable product. We utilized a user-centered design and design thinking approach to product development ensuring desirability, feasibility, and viability. The MVP includes features allowing users to provide delivery instructions for better driver context. This solution enhances customer experience by providing accurate doorstep deliveries, and improved location identification and communication. Once completely implemented, this Bawbab can enable doorstep delivery for 38M Kenyan residents.
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Digital Safety in the Metaverse

In this project, we identified potential digital safety concerns in the metaverse based on current trends in Web 2.0. We first develop three use cases in the healthcare, social, and entertainment sectors with specific scenarios. Then we identified current compensating controls to propose mitigation strategies for each risk in all three scenarios. Lastly, we categorised common risk categories to inform areas of concern and potential impact in the metaverse for general users.
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Discovery Kits at the Camp Pendleton Libraries

In 2018, the Camp Pendleton Libraries (CPL) assessed the needs of homeschooling families through an anonymous survey. The survey results revealed that CPL homeschoolers needed more than just books to enhance their learning. The creation of Discovery Kits serve these needs and encourage patrons to learn new hobbies, skills, and topics without encountering the financial barriers or commitment involved when learning something new. This project resulted in the creation of 60 Discovery Kits offering a range of themed materials across different ages. They work to enrich the learning endeavors of parents, teachers, homeschoolers, and independent learners in the CPL community.
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Divergent Academia

Divergent Academia is a resource guide for librarians and instructors to better support neurodivergent student learning in higher education. Neurodivergence can include autism, attention deficit hyperactivity disorder, and learning differences such as dyslexia, as well as some processing and mood disorders. The Divergent Academia guide takes the form of an open access literature review of articles and resources, ranging from time management tools for students to best practices in instructional design. Using this guide, academic librarians and educators can alleviate stress and dismantle barriers of access for students who would otherwise have to expend energy to advocate for themselves.