iSchool Capstone

Digital Addressing in Kenya: A DAI MVP

Project tags:

information architecture

information behavior & user research

ux & interaction design

This case study focuses on non-standardized addresses in Kenya and their negative impact on delivery infrastructure. Through extensive research and stakeholder engagement workshops, our team developed a digital addressing minimal viable product. We utilized a user-centered design and design thinking approach to product development ensuring desirability, feasibility, and viability. The MVP includes features allowing users to provide delivery instructions for better driver context. This solution enhances customer experience by providing accurate doorstep deliveries, and improved location identification and communication. Once completely implemented, this Bawbab can enable doorstep delivery for 38M Kenyan residents.

Project participants:

Addy Elketami


Joseph Garcia


Rohan Kalantri


Stephen Tucker