In 2021, Paula reported that she was working as a senior content strategist for the NASA Earth Science Data Systems program, doing content strategy, information architecture and user experience work on the program's website. She continues to consult via her consulting company, Strategic Content, and teaches in the content strategy master's degree program at the FH Joanneum college in Graz, Austria. In 2014, her book, Content Audits and Inventories: A Handbook, was published and she is currently working on a second edition.