In 2015, Greg was appointed to head the J. Willard Marriott Library's new Creativity & Innovation Services department, which supports University of Utah students, staff, and faculty in their interdisciplinary research and productivity, with an emphasis on arts and design, multimedia production, 3D and prototyping technologies, multimodal communication, and experiential learning. In July 2016, after 13 years on the faculty, he was promoted to the highest rank, Full Librarian.