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Research Conversation: Going Viral

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Monday, May 12, 2014
12 - 1:30 p.m.
Mary Gates Hall, 420

Presented by Associate Professor Karine Nahon and Ph.D. candidate Jeff Hemsley

We live in a world where a tweet can be instantly retweeted and read by millions around the world in minutes, where a video forwarded to friends can destroy a political career in hours or a cause for a public debate, and where an unknown man or woman can become an international celebrity overnight. Virality: What is it and how does it work? Why does one particular video get millions of views while hundreds of thousands of others get only a handful? What impact does it have on us? And what is left, after a viral event decays?

In this research conversation Karine Nahon and Jeff Hemsley will discuss the complex facets of virality as a process and its impact on individuals, groups and societies. Virality, is a mechanism that reproduces social norms, and at the same time a mechanism that challenges institutions and their structure. This lecture is based on the book "Going Viral."

If you are not able to attend, you can participate in the event online