EcoFriends: Becoming Friendlier With The Environment
Social media effectively raises environmental awareness in youth, but it struggles to inspire consistent and sustainable actions. Our product, EcoFriends, introduces user-friendly sustainable habits for young adults, aiming to demystify sustainable living. Our website contains short videos that offer reliable information and relatable content, showcasing easy integration of sustainability into daily life. Our primary target is the 18-25 age group, being the largest social media demographic, they have the most significant stake on conservation efforts. Empowering them with actionable steps can harness their potential to make a lasting impact on wildlife conservation and environmental sustainability.