The usability of online collections is predicated on their information architecture and the quality of user experience design. Institutions investing in digitizing collections are dually tasked with creating an online experience that intuitively facilitates casual and curated browsing, search features, and logical connections to relevant content. Utilizing qualitative research methods - structured interviews, usability tests, affinity mapping, etc. - this work sought to discover the challenges faced by cultural institutions who provide online collections, and how those collections might be experienced by lay users. The resulting identified trends indicate an industry-wide need for improved user experience design and information architecture.