Health care costs are high for both consumers and the organizations that provide health care plans to their employees. Washington Health Alliance (WHA) works with organizations throughout the state of Washington, both private and public, to help reduce the overall cost of health care. Their goals include reducing price, overuse of services, and reducing underuse of effective care. HR representatives from WHA member organizations were surveyed to understand how they create a health care benefit strategy for their organization and how they communicate the strategy and plan with their employees. Among approximately 130 recipients there was a 12% response rate. The survey responses were used to create a sample health care plan purchaser persona, which can be used by WHA to prompt discussions with HR representatives about creating health care strategies and communicating their strategy and plan with their employees.