Our project is part of the Game Metadata Research (GAMER) Group’s Crossmedia Advisory Services based on media appeal factors, which investigates common appeal factors across multiple media formats to better support advisory services in the 21st century. Appeals Factory aims to develop a framework for recommending games to users based on preferences regarding selected factors: Story, Character, Setting, Visual Style, and Mood. Traditional mechanisms for game recommendation rely on a user’s gaming history as well as strict subject and genre metadata, but through our appeals methodology, users with any level of experience can find games suited to their taste based on what draws them to stories in general and games in particular. Our project provides a foundation for game and interactive media advisory for researchers, teachers, librarians, parents, and gamers.