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University of Washington

University of Washington Information School

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Data, People, Decisions

Identifying, analyzing, visualizing and securing data for critical business decisions

The sheer scale and complexity of data in many organizations requires a new approach to visualize, analyze and use the data, in order to make the best decisions possible. The data must then be secured, curated and archived for future reference.

The iSchool’s expertise in information management, knowledge organization, information architecture, human-computer interaction, and cybersecurity can help solve an organization’s complex issue: how best to use the large amount of data available to it in order to solve their information problems.

Visit the DataLab website for more information. 

Applicability

The iSchool’s expertise in data, people and decisions can assist organizations in the following ways:

  • Securing and sharing large data sets in the cloud
  • Visualizing data in multiple formats
  • Making use of social media data for organizational decisions
  • Using online tagging to categorize content for ease of access
  • Repurposing information assets
  • Developing new computational methods for machine learning and data mining on large-scale data

Projects and Research

Large-scale Network Analysis in Africa
Analyzing terabytes of data from mobile phone communications and using data collected by operators to understand the social network process of adoption, diffusion, and churn. 

Analyzing and Visualizing Social Media Data at SoMe Lab
Twitter feeds from Occupy Wall Street were collected, curated and analyzed to understand their relationships to one another and their geographic flow.

Online/Social Dating
Researchers are studying how online dating sites create policies for data sharing, privacy, profile validation and mobile platforms.

Understanding Collaborative Work in Social Projects
Investigating behaviors of people working anonymously but collaboratively in large social media projects to determine what project management techniques work best in online environments.

Diagnosing Consumer Behavior in Africa
Studying the purchasing patterns of millions of telecom subscribers to understand how the provision of new product information affects short-term decisions and long-term contract choice.

Frictionary
Researchers have developed a system for extracting and aggregating problems from help requests, bug reports, discussion boards, to help developers design better software.

Smart Cities
A framework to make government information more visible and accessible to people online.

Resources:

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News

Jennifer Sheffield wearing a sweatshirt with the words "Ask a Librarian."

MLIS is former journalist's path to a fresh start

Wednesday, March 18, 2026
Master of Library and Information Science student Jennifer Sheffield grew up in libraries. Carrying home armfuls of books, she described herself as a “voracious reader.” She loved that libraries provided a community where learning is...
Read more
KaLyn Coghill, Vincent Hall, Tonika Lewis Johnson and Amahra Spence, seated at a table on a stage. Hall holds a microphone while speaking.

Luminaries convene at UW to envision Black Information Futures

Monday, March 9, 2026
“The ability to remember is a form of power.”This quote by author and theorist bell hooks was emblazoned across cards given to everyone who attended February’s Black Information Futures Symposium. It was a reminder that the work...
Read more

Events

Mar 30
 
5:30-6:30 PM

CLUE: Informatics Application Workshop

Zoom / Online
Mar 31
 
12:00-1:00 PM

MLIS Prospective Student Information Session with Student Panel

Zoom / Online
Mar 31
 
5:00-7:00 PM

IUGA In Person Informatics Application Essay Reviews

Husky Union Building "HUB" 214
Apr 1
 
12:00-1:00 PM

MSIM Admission Advisor Q&A

Zoom / Online
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