iSchool Directory


Sara Sanford, MPA – Executive Director, GEN and Guest Faculty, University of Washington Information School

Sara Sanford wants us to move from shared stories to shared data to counter gender inequity.
She is the founder of Gender Equity Now (GEN) and the architect behind the GEN Certification, the first gold standard for gender equity in U.S. businesses.
Sara’s track record of implementing evidence-backed solutions includes leading an initiative around women and wealth in the financial services industry, launching an international nonprofit to support rural education, and working with local foundations to foster cultural competence in Washington’s K-12 schools. In all these roles, she saw that systemic problems are difficult to change through individual actions. With a focus on changing mechanics, rather than mindsets, she founded GEN.
Her work focuses on data-driven tools that go beyond ‘vanity metrics’ to identify the cultural levers businesses can adjust to counter the impact of bias.
Guided by the maxim, “You get the behavior you measure,” Sara believes we now have the tools for all businesses to be equity-centered, if they choose to be.

Related Media:

TED Talk: How To Design Gender Bias Out of Your Workplace

Puget Sound Business Journal: The GEN Index: What Gets Measured Matters

Ready Pause Go Podcast Interview With Sara Sanford: Gender Equity Research Reduces Back-to-Work Stigma

Money Un-Tabooed Podcast Interview with Sara Sanford: Gender Equity – Is it Simpler Than We Think?

Article by Kristin Hull, CEO of Nia Impact Capital: Why Gender Equity Certification Matters to Nia – And To All of US