The December 2009 issue of SMR Knowledge Services features an interview with UW iSchool faculty member Nancy Gershenfeld. The article, written by iSchool MLIS Advisory Board member Marcie Stone, describes how the field of librarianship is adopting Information School (iSchool) philosophies and practices to create professionals who are in tune with the demands of the emerging knowledge professions.

The article was also the subject of a blog post by Guy St. Clair, the editor of SMR Knowledge. In St. Clair's post he writes "There's a welcome and very strong philosophy behind the work of [iSchools] as they seek to learn more about the relationship between information, people, and technology and connect all they learn with the strategic learning "piece" of knowledge services. With the good work being done in the iSchools, the future for strategic knowledge professionals seems bright indeed."

St. Clair also notes that changes to the field have paralleled aspects of Gershenfeld's career as a new corporate knowledge culture emerges.

According to their Web site, SMR International "[...] is a New York-based consulting firm focused on change and its impact on people, organizational effectiveness, and knowledge services delivery within the larger enterprise. Through consultancy advisory services, learning and training programs, and publications, SMR International helps institutions and organizations explore alternative future programs and then assists in crafting these visions into functional definition." The organization is focused on helping organizations "re-conceptualize, transform, and support new ways of managing knowledge services, defined as the convergence of information management, knowledge management, and strategic learning."