PSJB: AnswerDash aims to make your website smarter

The iSchool's spinout, AnswerDash, co-founded by faculty members Jacob Wobbrock and Andy Ko, along with University of Waterloo Assistant Professor Parmit Chilana, is profiled in "The Pitch", a regular column by Puget Sound Business Journal Managing Editor Steven Goldsmith. 

AnswerDash, which launched its contextual Q&A for websites and web applications product in 2013, offers businesses tools to improve their online customer experience. 

"Is the product a game-changer? Buyers want basic questions answered and seller want to close the sale without the risk of losing the customer. If AnswerDash can deliver a product that tackles those challenges better than anyone else, it is definitely a game-changer." 

Read the full article (pdf).