Is It possible to change what Google reveals about you? A recent Seattle Times news story revealed that Seattle City Light hired a reputation management company, at taxpayer's expense, to improve their online reputation and that of their Chief Executive Officer Jorge Carrasco’s during his tenure. Associate Professor Joe Janes was interviewed by KUOW's Marcie Sillman on how it is possible to manage your reputation online and the ethics of doing so, especially by a public company. 

Listen to the interview.