"Toward the institutionalization of communication practices in social media platforms"

Social media have increasingly become the primary mode for communication exchange for more than 4 billion people, or more than 54% of the world population. Unlike the policies that have heavily regulated the telecommunication industries for decades, social media platforms such as Facebook, Instagram, Twitter, and the like have been left unregulated. And only recently, governments have started to appreciate the complexity of the issue.

This presentation proposes a strategy to set up a regulative framework (social media governance leading to rules and laws of communication engagement); and to specify values and expectations with enforceable authority, creating a culture of shared understanding and mutual trust. 

Tung Bui holds the chair of global business endowed by the Matson Navigation Company at the University of Hawaii at Manoa. He earned a doctorate in managerial economics from the University of Fribourg, Switzerland and a Ph.D. in information systems/economics from the Stern School of Business, New York University. Prior to joining the University of Hawaii, Bui was on the faculty at the United States Naval Postgraduate School, Monterey, California; the Universities of Fribourg and Lausanne, Switzerland; the University of Quebec, Montreal, Canada; and the Hong Kong University of Science and Technology. He holds honorary professorship at Hue University, Vietnam and at the Guangdong University of Foreign Studies, China. Bui is the permanent chair of the Hawaii International Conference on System Sciences, widely considered as the top research conference in the MIS discipline. Bui has published 14 books and over 160 papers. His research interests focus on effective use of IT in large organizations, information literacy, electronic commerce, sustainable development, and in collaborative technology, including group decision and negotiation support systems and crisis management. Bui is a regular consultant and advisor to both governmental and private organizations on a number of public policies. He is participating in APEC work on climate change adaptation and “smart” economic development, and on cross-border entry facilitation during times of crisis. In 2013, he released a significant APEC report, funded by USAID, to deal with emergency response travel facilitation. He is the recipient of the 2003 U.S. Department of Commerce SBA Small Business Research Advocate Award for the state of Hawaii and the Western region of the U.S. His work has also been cited at the upper and lower houses of the state of Hawaii legislature, and the U.S. Department of Labor. He is the 2019 recipient of INFORMS Lifetime Research Award by the College of Group Decision and Negotiation.