UX Redesign and Engagement Strategy for Fortnite Creative Documentation Site
The Fortnite Creative Documentation site provides users with information to build their own custom islands and interactive game experiences. However, the existing site was spun up so quickly that the site design needed to be improved to meet primary audience needs. For this project, we generated both the short-term and long-term suggestions for the Epic Games to optimize their website through providing high-fidelity prototypes and a UX content analysis. Users will benefit from best practices in search and navigation in our design, and Epic will have a more accessible website with matched branding and higher user engagement.
Project sponsored by: Epic Games
Project participants:
Ruihan Bao
MSIM
Yongzhi Li
MSIM
Zihui Zhu
MSIM
Zhuoran Deng
MSIM