iSchool Capstone

Misinformation in the Brony Fandom

Project tags:

community engagement & outreach

social media

Misinformation is a significant continuing problem in online discourse, affecting our trust of others and institutions. While unconventional, studying fandoms such as ARMY and the brony fandom yielded interesting insights into how commonplace misinformation occurs, and how these online fandoms developed strategies to counter them. This study expands on Prof Lee’s work on ARMY and applies it to the brony fandom, discovering that both fandoms share techniques but also have unique yet effective approaches to tackling misinformation. The results have significant implications for mitigating misinformation in online discourse without affecting community cohesion, restoring online trust in information.

Project participants:

Benjamin Chan