The Data Advocacy Toolkit for Small Libraries seeks to empower libraries with limited time and staff resources by adding value to the data collection work they already do each year. The Toolkit provides ready-made reports and data visualizations using real-time analysis of the operational metrics libraries must collect as part of the annual Public Libraries Survey (PLS). And unlike third-party data analytics platforms, the Toolkit is built using software libraries will already have access to and be familiar with, flattening the learning curve and putting data-driven storytelling within reach.