The City of Seattle provides effective information to Seattleites through their website – www.seattle.gov. Seattle IT struggles to understand user behavior and effectiveness of their website. They spend a lot of time creating content. However, they are unclear if this content is surfaced in ways that are comprehensible for users. Our project is an effort to develop a KPI-based framework that content creators can use to understand users and enhance the discoverability of content. Through our holistic and comprehensive framework, Seattle IT can regularly track performance and drive continuous improvement of the online experience that users and potential users have.