The Seattle Art Museum (SAM) recently implemented their first digital asset management (DAM) solution. They originally sought to implement a system that would improve the administration of their digital media across all departments. Our work realized the limitations of the purchased software as well as the DAM’s unidentified scope and purpose which would not support the various use cases across the institution’s departments. This presented an opportunity to take the lessons learned and evolve them into a cohesive assessment. We further developed our recommendations into an iterative model that integrates SAM’s needs and organizational culture for their future DAM success.