In 2015, the Santa Monica Public Library (SMPL) established a Strategic Plan (SP) that identified four focus areas, Vibrant Learning Center, Wellbeing Cultivator, Dynamic Third Place, and Community & Cultural Connector. Unfortunately, a year into the project the Library underwent some changes in administration, causing the Plan to be neglected. The new Director of Library Services seeks to revitalize the SP. The project includes reassessing and updating the Plan, its four focus areas, the SP website, creating an internal (staff) and external (public) communication plan, and the actual reintegration of the Plan in a fun way.