Encore Capital Group, a leading global provider of debt management and recovery solutions for consumers in 15 countries, recently forayed into the digital world and launched several digital marketing campaigns across all platforms such as Google, Bing, Yahoo, Facebook etc. However, they were reliant on the reporting portal of the individual platforms to make investment decisions. Team Insight Squad performed extensive data research and analysis and built an end-to-end BI tool that integrated these data sources, transformed it and built a customized dashboard that provides key insights to track campaign performance, optimize the ad dollar spend, and enable budget pacing.