Research and professional journals confirm micro and small businesses lead the way in Web 2.0 adoption. Although these businesses “are increasingly using social media technologies as part of their business activities… [it is] often as a supplemental promotional tool and without any clear idea of how to measure performance” (Atanassova & Clark, 2015). Many lack a strategic plan guiding their social media practices in a manner supporting their overall mission and goals. The barriers creating these gaps are often identified as lacking time, budget, and technology skills. Knowledge barriers include a limited awareness of information resources, software and platform features, implementation strategies, and best practices for user engagement and interface design. Our workshops help business owners overcome these barriers by providing a methodical approach, information resources, and analytic training with the goal of integrating social media as a tool into their overall business plan.