Online streaming services such as Twitch.tv allow anyone with a computer to share their gaming experiences with other people who share their passion for video gaming, while making a profit sharing what they do with others. Inspired by popular streaming platforms like Twitch and StageIt (another streaming service for the performing arts), as well as cooking communities like the Food Network, Crumble plans to develop a unique experience for users with an environment specifically tailored for live streaming cooking shows.

As a multi-functional, live streaming platform, streamers will have the ability to broadcast at a low budget with a service that offers tools to schedule broadcasts, discover commercial opportunities, and effectively share information with viewers in a cooking context. Viewers will have easy access to cooking education and real-time interaction with streamers. Crumble revolutionizes how users invite the world into their kitchen.