UW Libraries’ Special Collections houses numerous rare collections, including a one-of-a-kind photo album detailing the construction of Seattle’s iconic Smith Tower. However, many students and researchers know nothing of the valuable resources in Special Collections. To raise awareness and spark the community’s interest in its unique offerings, Special Collections enlisted our help. Knowing the power of advertising’s most multi-sensory medium, we chose a novel approach to solve Special Collections’ marketing need. We wrote a documentary script about the facts, myths, and stories surrounding the Smith Tower. The script, which has been delivered to KCTS (Seattle’s local Public Broadcasting Station) for potential production, incorporates images and video from Special Collections. The planned documentary will highlight the rare photographs, footage, and ephemera available in Special Collections, bringing increased visibility to Special Collections and the University of Washington.