The Boeing Company Library was among the first corporate libraries to institute an online chat reference service, known as Ask-A-Librarian. The Boeing Library Automated Statistics Tool (BLAST!) is a custom-built, database-driven dashboard for displaying real-time, visualized metrics about the Ask-A-Librarian service. BLAST replaces error-prone data manipulation and inefficient, time-consuming data analysis with instantaneous, attractive graphs for quickly assessing operations. This business-intelligence tool utilizes the best, non-proprietary code libraries and standards, and was created especially by yours truly to be scalable to other library services. The countdown to performance optimization has begun: 3, 2, 1 … BLAST off!