iSchool Capstone

Munch - Simplifying Social Media for Small Businesses

Project tags:

content & digital asset management

equity & inclusion

information behavior & user research

More than ⅓ of small businesses lack social media accounts, despite it being one of the most popular resources for discovering new restaurants. Rather than needing to spend time learning complex interfaces, Munch is a user-friendly web app that enables small restaurants to upload content and improve visibility. Munch allows restaurants in Seattle’s University District to post updates, events, and promotions to a shared community Instagram page. Our Instagram page engages current and potential customers by providing a stream of content from multiple restaurants, fostering stronger customer relationships, and broadening audience reach.

Project participants:

Brandon Ta

Informatics

Jason Jung

Informatics

Madeline McDonald

Informatics

Mehr Mehta

Informatics

Sydney Imokawa

Informatics