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E4. Marketing Strategy—Develop a marketing strategy for communicating with strategic audiences
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| Vision |
We have a clearly articulated comprehensive strategy to promote the iSchool and its functional areas to targeted, defined audiences with measurable expected outcomes. Detailed and actionable strategies are created to engage each audience. We continuously scan for new audiences and engage with them. We are able to evaluate the value of the engagement. |
| Start Date |
9/1/2008
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| End Date |
8/30/2009 |
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Deliverables
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Item
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Expected Completion
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| 1 |
I-School Branding Leverage Plan
Documented plan to leverage I-School community branding efforts.
|
Completed Summer 2009 |
| 2 |
Marketing & Communications Strategy
Documented, comprehensive school-wide marketing/communications strategy based on strategic priorities identified through strategic plan, including prioritizing resources and needs, and plan for outreach to strategic audiences.
|
Completed Summer 2009 |
| 3 |
Marketing Metrics
Metrics to evaluate school-wide and functional unit marketing efforts.
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Completed Summer 2009 |
| 4 |
Staff/Faculty Marketing Training Plan
Plan for educating and training iSchool faculty and staff both on awareness of marketing/communication pieces, as well as skills/tactics to use to effectively communicate iSchool "work."
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Completed Summer 2009 |